Follow Up Boss
Also known as: FUB; Follow Up Boss AI; Smart Messages; Smart Summary
Real estate CRM with built-in AI that suggests texts and emails based on a lead's activity, suggests follow-up tasks and flags high-intent leads. Paid plans from $69 per user per month; AI features at no extra charge (checked November 2026).
How to do it?
- 01
Start the 14-day free trial
Sign up on the pricing page; AI features are included, though some rely on call data from the paid Calling add-on.
- 02
Open a lead's profile or your inbox
Smart Messages work on desktop, in the text or email composer on a lead's profile and in your inbox.
- 03
Click the sparkle icon for a draft
In the composer, click the sparkle icon to get a suggested reply based on the lead's recent activity and past conversations.
- 04
Describe your own message if needed
Use the custom option to say what you want to say or why you are reaching out, and let the AI draft it.
- 05
Edit and review before sending
Follow Up Boss says to review each message before sending; check names, dates, prices and property details against the lead record.